Privacy Policy

Lumigow ("Lumigow", "Company", "we", "us", "our") values your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit, use, or make a purchase from www.antiapex.com (the "Site"), interact with our marketing, or otherwise communicate with us (collectively, the "Services").

For the purpose of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, subscriber, or another individual whose information we have collected.

By using the Site or providing us with your information, you consent to the practices described in this Privacy Policy. 

Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not use the Site or provide us with your personal information.

Section 1 - Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. 

Your continued use of the Site following the posting of any changes to this Privacy Policy constitutes your acceptance of those changes. We encourage you to review this Privacy Policy periodically.

Section 2 - Information We Collect

The types of personal information we collect about you depend on how you interact with our Site and use our Services. We collect information from three main sources.

2.1 Information You Provide Directly to Us

Information that you submit to us through our Services may include:

  • Contact details including your name, email address, postal address, phone number, and country of residence.
  • Order information including your billing address, shipping address, items purchased, order history, payment confirmation, and purchase preferences.
  • Account information including your username, password, security questions, and any other information used for account creation and security purposes.
  • Shopping information including items you view, add to your cart, save to a wishlist, write reviews about, or purchase.
  • Customer support information including the information you choose to include in communications with us, such as messages sent through our contact forms, email, live chat, SMS, or social media.
  • Marketing preferences including your opt-in status for email, SMS, and other marketing communications.
  • User-generated content including product reviews, ratings, photos, videos, or testimonials you submit.

Some features of the Services may require you to directly provide us with certain information. You may elect not to provide this information, but doing so may prevent you from using or accessing those features.

2.2 Information We Collect Automatically

When you access or use the Site, we automatically collect certain information about your interaction with the Services ("Usage Data"). This may include:

  • Device information such as device type, operating system, and unique device identifiers.
  • Browser information such as browser type, version, and language preferences.
  • Network information including your Internet Protocol (IP) address and Internet Service Provider (ISP).
  • Usage information such as the pages you view, the time and date of your visit, the time spent on each page, the links you click, your scroll behaviour, and the website you visited before arriving at our Site.
  • Approximate location information derived from your IP address.
  • Referral information indicating how you arrived at our Site, including search terms, ad clicks, and referring URLs.

We collect this information using cookies, pixels, web beacons, software development kits (SDKs), tags, and similar tracking technologies (collectively, "Cookies"). See Section 5 for more details.

2.3 Information We Obtain from Third Parties

We may receive information about you from third parties, including:

  • Shopify, our ecommerce platform provider, which processes orders, payments, and account information on our behalf.
  • Payment processors, who collect and process your payment information (such as credit card details, billing address, and transaction data) to fulfil your orders.
  • Shipping carriers, who provide tracking information and delivery updates.
  • Advertising platforms such as Meta (Facebook and Instagram), Google, TikTok, and other platforms on which we advertise, which provide us with aggregated and individual data about ad performance and customer interactions.
  • Analytics providers such as Google Analytics, who provide insights about how users interact with our Site.
  • Marketing service providers such as email and SMS platforms, who help us deliver marketing communications.
  • Social media platforms, if you choose to interact with us via social media or use social login features.
  • Customer review platforms, who may pass on the reviews and ratings you submit about our products.

Section 3 - How We Use Your Information

We use your personal information for the following purposes:

3.1 To Provide Our Products and Services

  • Process your orders and payments.
  • Fulfil and ship your orders, including communicating with shipping carriers.
  • Send transactional communications such as order confirmations, shipping notifications, delivery updates, and post-purchase follow-ups.
  • Manage your account, including login, password reset, and account security.
  • Process returns, exchanges, and refunds in accordance with our Refund Policy.
  • Provide customer support and respond to your enquiries.

3.2 For Marketing and Advertising

  • Send you marketing communications by email, SMS, push notification, or postal mail (where you have opted in or where permitted by law).
  • Show you personalised advertisements on third-party platforms such as Meta (Facebook and Instagram), Google, TikTok, YouTube, and other websites and apps.
  • Create custom audiences and lookalike audiences on advertising platforms to reach new potential customers similar to our existing ones.
  • Measure the effectiveness of our marketing campaigns and improve our advertising.
  • Personalise your experience on the Site, including product recommendations and tailored content.
  • Conduct surveys, promotions, contests, and giveaways.

3.3 For Site Improvement and Analytics

  • Understand how visitors use our Site, which pages perform well, and where we can improve.
  • Develop new products, features, and services.
  • Test new features and design changes.
  • Conduct internal research and reporting.

3.4 For Security and Fraud Prevention

  • Detect, investigate, and prevent fraudulent transactions, unauthorised access, and other illegal activities.
  • Protect the security and integrity of our Site, systems, and customer accounts.
  • Verify your identity where required.
  • Enforce our Terms of Service and other policies.

3.5 For Legal and Compliance Purposes

  • Comply with applicable laws, regulations, court orders, subpoenas, and government requests.
  • Respond to legal claims and protect our legal rights.
  • Establish, exercise, or defend legal claims.

Section 4 - How We Share and Disclose Your Information

We do not sell or rent your personal information for monetary consideration. However, we may share your personal information with the following categories of recipients:

4.1 Service Providers and Vendors

We share information with third parties who perform services on our behalf, including:

  • Shopify (our ecommerce platform).
  • Payment processors (such as Shopify Payments, Stripe, PayPal).
  • Shipping carriers and logistics partners.
  • Email marketing platforms and SMS platforms.
  • Customer support software providers.
  • Cloud hosting and data storage providers.
  • Analytics and reporting providers.
  • Fraud prevention services.
  • Marketing agencies and advertising platforms.
  • Review and ratings platforms.

These service providers only have access to the personal information they need to perform their functions and are contractually required to protect your information.

4.2 Advertising and Marketing Partners

We share information with advertising and marketing partners to deliver personalised advertising and measure campaign effectiveness. This may include platforms such as Meta (Facebook and Instagram), Google, TikTok, YouTube, Snapchat, Pinterest, and other ad networks. These partners may use cookies, pixels, and similar technologies to collect information about your activity on our Site and other sites to deliver targeted advertising. Under certain privacy laws, the disclosure of personal information to these partners may be considered "selling" or "sharing" for the purpose of targeted advertising. See Section 8 for your rights and how to opt out.

4.3 Legal Compliance and Protection

We may disclose your information when we believe disclosure is necessary to:

  • Comply with applicable laws, regulations, legal processes, or government requests.
  • Enforce our Terms of Service or other agreements.
  • Protect the rights, property, or safety of Lumigow, our customers, or others.
  • Detect, prevent, or address fraud, security, or technical issues.

4.4 Business Transfers

If Lumigow is involved in a merger, acquisition, financing, reorganisation, bankruptcy, sale of company assets, or transition of service to another provider, your personal information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

4.5 With Your Consent

We may share your information for any other purpose with your consent or at your direction.

Section 5 - Cookies and Tracking Technologies

Like most websites, we use cookies and similar tracking technologies on our Site. Cookies are small text files placed on your device that help us recognise you, remember your preferences, and understand how you use our Site.

We use the following types of cookies:

  • Strictly necessary cookies required for the Site to function (such as cart, checkout, and login cookies).
  • Performance and analytics cookies that help us understand how visitors use the Site (such as Google Analytics).
  • Functional cookies that remember your preferences and personalise your experience.
  • Advertising and targeting cookies placed by us or our advertising partners (such as the Meta Pixel, Google Ads tag, and TikTok Pixel) to deliver relevant advertising and measure ad performance.

Most browsers automatically accept cookies by default, but you can choose to remove or reject cookies through your browser settings. Please note that removing or blocking cookies may negatively impact your experience and cause some features of the Site to malfunction.

Our Site recognises the Global Privacy Control (GPC) signal. If you notify us of your preference through GPC, we will treat such a signal as a valid request to opt out of sharing or targeted advertising for the associated browser or device. To learn more about Global Privacy Control, visit https://globalprivacycontrol.org/. We do not currently recognise other "Do Not Track" signals.

Section 6 - Email and SMS Marketing

6.1 Email Marketing

If you have opted in or made a purchase, we may send you marketing emails about new products, promotions, special offers, abandoned cart reminders, and other content we think you may find interesting. You can unsubscribe at any time by clicking the "unsubscribe" link at the bottom of any marketing email, or by contacting us at support.lumigow@gmail.com. Even if you unsubscribe from marketing emails, we may still send you transactional emails related to your orders, account, or customer support.

6.2 SMS and Text Messaging

If you provide your mobile phone number and opt in to receive SMS or MMS communications from Lumigow, we will use your number solely to deliver transactional, informational, or promotional messages that you have explicitly agreed to receive.

Information Collected: We may collect your mobile phone number, message interaction data (such as delivery confirmations and click data), and opt-in or opt-out status.

Use of Information: Your mobile phone number is used only for the purpose of sending SMS and MMS messages related to Lumigow services, products, updates, or promotions, in accordance with your consent.

Message Frequency and Fees: Message frequency may vary. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages.

Opt-Out: You may opt out of SMS or MMS communications at any time by replying STOP to any message. For help, reply HELP or contact us at support.lumigow@gmail.com.

No Third-Party Marketing Sharing: Mobile phone contact information will not be shared, sold, rented, or otherwise disclosed to third parties for their marketing or promotional purposes. We may share your mobile number with service providers (such as our SMS platform) solely to deliver the messaging service.

Section 7 - Data Security and Retention

We use industry-standard security measures designed to protect your personal information, including encryption of payment data in transit, secure servers, access controls, and regular security reviews. However, please be aware that no security measures are perfect or impenetrable, and we cannot guarantee absolute security. Any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information.

How long we retain your personal information depends on several factors, including whether we need the information to maintain your account, provide our Services, comply with legal obligations, resolve disputes, enforce our agreements, or for other legitimate business purposes such as fraud prevention and accounting. When we no longer need to retain your information, we will securely delete or anonymise it.

Section 8 - Your Privacy Rights

Depending on the country, state, or region in which you reside, you may have some or all of the following rights in relation to your personal information. These rights are not absolute and may apply only in certain circumstances. In some cases, we may decline your request as permitted by law.

  • Right to Access: You may request a copy of the personal information we hold about you, including details of how we use and share it.
  • Right to Correction: You may request that we correct inaccurate or incomplete personal information.
  • Right to Deletion: You may request that we delete personal information we hold about you, subject to certain exceptions.
  • Right to Data Portability: You may request a copy of your personal information in a portable, machine-readable format.
  • Right to Opt Out of Sale, Sharing, or Targeted Advertising: You may direct us not to "sell" or "share" your personal information or opt out of the processing of your personal information for targeted advertising purposes.
  • Right to Restrict or Object to Processing: You may ask us to restrict or object to certain types of processing of your personal information.
  • Right to Withdraw Consent: Where we rely on your consent to process your personal information, you may withdraw that consent at any time.
  • Right to Manage Communication Preferences: You may opt out of marketing emails or SMS at any time using the unsubscribe link or STOP reply. You may still receive non-promotional communications about your account or orders.
  • Right to Appeal: If we decline your request, you may appeal our decision by responding to our denial.
  • Right to Lodge a Complaint: You may lodge a complaint with your local data protection authority.

To exercise any of these rights, please contact us at support.lumigow@gmail.com. We may need to verify your identity before processing your request, which may include requesting additional information such as your email address, order number, or account details. We will respond to your request within the timeframe required by applicable law.

You may also designate an authorised agent to make a request on your behalf. We will require proof that the agent is authorised to act for you, and we may require you to verify your identity directly with us. We will not discriminate against you for exercising any of these rights.

Section 9 - International Data Transfers

Lumigow operates internationally and ships to multiple countries. Your personal information may be transferred to, stored, and processed in countries other than the country in which you reside, including countries that may have different data protection laws than your home country. By using the Site and providing us with your personal information, you consent to the transfer, storage, and processing of your information in these countries.

Where required by law, we will take appropriate safeguards to ensure that your personal information remains protected in accordance with this Privacy Policy and applicable data protection laws, including the use of standard contractual clauses or other recognised transfer mechanisms.

Section 10 - Third-Party Websites and Links

Our Site may contain links to third-party websites, products, or services that are not owned or controlled by Lumigow. This Privacy Policy does not apply to those third-party sites. If you follow a link to a third-party site, you should review their privacy and security policies and terms of use. We are not responsible for the privacy practices, content, or accuracy of information found on third-party sites.

Information you provide on public or semi-public platforms, including third-party social networking platforms, may be viewable by other users without limitation as to its use by us or by a third party.

Section 11 - Children's Privacy

Our Site and Services are not intended for individuals under the age of 18, and we do not knowingly collect personal information from children. If you are the parent or guardian of a child who has provided us with their personal information, please contact us at support.lumigow@gmail.com and we will take steps to delete that information.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) the personal information of individuals under 16 years of age.

Section 12 - California Residents

If you are a California resident, in addition to the rights outlined in Section 8, you have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to know what personal information we collect, the right to delete your personal information, the right to correct inaccurate personal information, the right to opt out of the sale or sharing of personal information, and the right to limit the use of sensitive personal information. We do not knowingly sell the personal information of consumers under 16 years of age. To exercise your California privacy rights, contact us at support.lumigow@gmail.com.

Section 13 - European, UK, and Other International Residents

If you are a resident of the European Economic Area (EEA), the United Kingdom, or another jurisdiction with similar data protection laws (including the General Data Protection Regulation, or GDPR), you have additional rights as described in Section 8. The legal bases on which we process your personal information include:

  • Contract: Processing necessary to perform our contract with you (such as fulfilling your order).
  • Consent: Where you have provided consent (such as for marketing communications).
  • Legitimate Interests: Where processing is necessary for our legitimate business interests (such as improving our Services, preventing fraud, and marketing our products), provided these interests are not overridden by your rights and interests.
  • Legal Obligation: Where processing is necessary to comply with a legal obligation.

To exercise your rights or for any GDPR-related enquiries, contact us at support.lumigow@gmail.com.

Section 14 - Complaints

If you have complaints about how we process your personal information, please contact us first at support.lumigow@gmail.com so we can address your concerns. If you are not satisfied with our response, depending on where you live, you may have the right to appeal our decision or lodge a complaint with your local data protection authority.

Section 15 - Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

Email: support.lumigow@gmail.com

For the purpose of applicable data protection laws, and unless explicitly stated otherwise, Lumigow is the data controller of your personal information.